Terms of Service

Last updated: November 2026

These terms explain how EasyFable ("we," "us," "our") provides website packages and monthly care plans. When you buy a package, you'll also sign a package agreement. If the two ever differ, your signed agreement controls.

1. Packages

We offer three website packages, each paired with a required monthly care plan:

• Starter: $299 one-time build, one scrolling page, 1 revision round, with Essential Care at $29/month.
• Professional: $499 one-time build, up to 5 pages, 2 revision rounds, with Business Care at $49/month.
• Growth: $999 one-time build, up to 10 pages, AI chat assistant with a monthly usage allowance, simple CRM connection when compatible, 3 revision rounds, with Growth Care at $99/month.

Each package's full scope is listed on our Pricing page and in your agreement. Work outside that scope, including new pages, redesigns, new features and integrations, is quoted and billed separately.

2. Payments

• Starter is paid in full at checkout.
• Professional and Growth require a 50% deposit at checkout and the remaining 50% before launch. We don't launch until the balance is paid.
• At checkout, you authorize us to keep your payment method on file with our payment processor (Stripe, through GoHighLevel) and to charge it for any remaining balance before launch and for your monthly care plan.
• No other charges will be made without your approval.

3. Monthly care plans

• Your care plan begins 30 days after your website goes live, then renews monthly until cancelled. We'll let you know before your first care charge.
• Care plans include hosting, SSL, backups, uptime and security monitoring, form checks, covered technical fixes, text and email support, and a monthly number of update requests (2, 5 or 10 depending on your plan).
• Care plans are paired with your website package and can't be switched independently.
• Response times are targets for our first reply during business hours, not for completing work.

4. Update requests

One update request is one batch of changes you send us at once, across any existing pages or sections. It can include text, images, hours, prices, links, buttons or existing testimonials. Later batches count as new requests. Unused requests don't roll over. Fixing our own mistakes doesn't count against your allowance. New pages, sections, redesigns, features, integrations and ongoing SEO projects are separate paid work.

5. Timelines

"5 Days or Less" means five business days for Starter websites. The timeline begins once we've received your completed questionnaire and everything we need, and depends on timely feedback and approval from you. Professional and Growth timelines are confirmed before you buy.

6. Revisions and approval

You'll receive a preview of your website and can request changes within your package's included revision rounds. Please send all changes for each round together. Your written approval is required before launch.

7. Love Your Website Guarantee

We'll work with you to get your design right before it goes live, within your package's agreed scope and included revision rounds. The guarantee doesn't cover new builds, added features or work outside your package scope.

8. Your content

You're responsible for making sure you have the rights to the logos, photos, reviews and other content you give us, and that the business facts you approve are accurate. We won't invent reviews, credentials, licenses, pricing or claims about your business.

9. Ownership and your domain

• Your domain is registered in your name and paid for by you directly to your registrar. We never register a client's domain in our name.
• After final payment, you're entitled to the website deliverables described in your agreement.
• Third-party software, plugins, stock media and platform features remain subject to their own licenses.

10. Self-hosting and handoff

After final payment, you may request a documented file handoff or a paid move to hosting you control. Once the handoff or move is accepted, ongoing changes, troubleshooting, monitoring, backups and support are no longer included. Future work can be purchased separately, subject to scope and feasibility. We'll still fix defects within the agreed handoff.

11. Cancellation

• You may cancel your care plan at any time before your next billing date by contacting us. Cancelling care doesn't cancel or refund your website build.
• When care ends, hosting, monitoring, support and updates end too. We'll help you move your domain and website as described above.
• Refunds for builds in progress are handled as described in your signed agreement.

12. No guaranteed results

We build websites to look professional, build trust and make it easy for customers to reach you. We include foundational Google and SEO setup, but we don't guarantee search rankings, traffic, leads, sales or revenue. AI chat assistant answers depend on the approved content provided and aren't guaranteed to be complete or error-free.

13. Limitation of liability

To the extent allowed by law, our total liability for any claim related to our services is limited to the amount you paid us in the three months before the claim. We aren't liable for indirect or consequential losses, such as lost profits.

14. Governing law

These terms are governed by the laws of the State of Utah.

15. Contact

Questions about these terms? Email [email protected].